dreams by CPM returns from 23 to 26 February 2027 as the dedicated lingerie, swimwear, homewear and fitness fashion segment of Collection Première Moscow. Held at the VDNH EXPO Congress and Exhibition Centre in Moscow, the exhibition will present Autumn/Winter 2027/28 collections to trade buyers at a moment when the intimates sector is navigating both structural market shifts and evolving consumer expectations.
The specialised project, organised by the team behind CPM, brings together manufacturers and suppliers across the full spectrum of the lingerie industry—from niche boutiques and showrooms to department stores, retail chains and e-commerce platforms. For the February 2027 edition, dreams by CPM will occupy the same venue as the main CPM exhibition, allowing lingerie buyers to complement their specialist sourcing with access to clothing, accessories and retail solutions across the broader fashion trade show.
Exhibition Segments and Product Scope
The dreams by CPM floor is structured around specialised segments that reflect the diversity of the intimates market. The core lingerie section covers women’s, men’s and children’s underwear, spanning the stylistic spectrum from laconic basics to deliberately provocative designs. The Beach Season segment presents swimwear, beach fashion and accessories for resort collections. Home Comfort brings together loungewear, sleepwear and hosiery, while Sporty Style addresses the growing demand for fitness and yoga apparel and underwear. The Provocative Fashion section is dedicated to erotic lingerie and accessories, catering to specialist retailers operating in that niche.
This segmented approach is designed to help buyers navigate a category that demands both breadth and depth. A multibrand boutique may source its core lingerie assortment alongside complementary beachwear and homewear, while a specialist erotic retailer can focus its buying on a single dedicated section. The co-location with CPM further extends the sourcing opportunity, allowing buyers to cross-reference lingerie collections with ready-to-wear and accessories from the main exhibition.
Runway Presentations and Industry Recognition
Catwalk presentations have become a signature element of the dreams by CPM programme, offering buyers a dynamic view of collections beyond the static stand format. The September 2026 edition, which showcased Spring/Summer 2027 collections, featured evening presentations from Caterina Group and a collective CPM Selected runway show that included Niada Studio. A special Dreams Evening event brought together brands including Pluto, Val d’Azur, More, Prelude Milano, Jolidon, Roidal, Tessy and Tezido for a collective show.
The September 2026 edition also saw the inaugural Dreams by CPM Awards x Lingerie Magazine, recognising outstanding lingerie buyers in collaboration with the eponymous industry publication and its editor-in-chief, Olga Kudryavtseva. While specific programming for February 2027 has not yet been detailed, the award and runway format established in previous seasons signals the exhibition’s intent to elevate the profile of lingerie retail as a distinct professional discipline within the broader fashion trade.
Trend Intelligence and Business Dialogue
Trend forecasting has become an increasingly important component of the dreams by CPM offering. The September 2026 edition featured a dedicated lingerie and swimwear trend zone titled “Joy,” created in collaboration with French trend forecasting agency Carlin and the creative team at Real Profit Group. The space illustrated the season’s key looks—vibrant colour, rich palettes and nature-inspired themes—using pieces from participating showrooms and brands including El Punto, Sollery Fashion and Tezido.
The business programme runs under the Russian Fashion Retail Forum banner, with a dedicated Dreams Dialogue stream addressing the specific challenges of the lingerie market. Recent editions have brought together more than 30 speakers and hundreds of attendees to discuss practical business support tools, unconventional product development approaches, collaborations and partnerships, customer acquisition and retention strategies, sales channel development and team building. The September 2026 speaker roster included Lina Dembikova, founder of AVA Academy and accessories brand Taut; Vera Biryukova, Olympic rhythmic gymnastics champion and founder of V2SD; Kristina Skukina, Beauty Director at GRAZIA; and Yan Grigoryev, founder of Tezido.
Market Context and Practical Information
The February 2027 edition arrives as the Russian lingerie market continues to evolve in response to broader economic and logistical realities. The presence of international distributors such as El Punto, Niada Showroom and Sollery Fashion—which represent brands including Roidal, Tessy, Huit8, Pluto, Nueame, Isa Belle di Samo GabrscEK, Flora Lastraioli and Val d’Azur—alongside Russian and international manufacturers, reflects a market that remains connected to global supply chains even as domestic production and regional partnerships gain ground.
dreams by CPM will operate within the VDNH EXPO venue from 23 to 26 February 2027, with opening hours from 10:00 to 18:00 Tuesday through Thursday and 10:00 to 16:00 on Friday. Admission is restricted to trade visitors and granted via personalised tickets. The exhibition runs concurrently with CPM, allowing buyers to move between the specialised lingerie segment and the broader fashion offering within a single visit.
For lingerie buyers, the February 2027 edition offers a focused window into the Autumn/Winter 2027/28 buying calendar. For brands and distributors, it provides access to an audience of professional buyers responsible for assortments across boutiques, chains and online platforms. The exhibition’s continued emphasis on trend intelligence, runway presentation and business dialogue suggests that dreams by CPM is positioning itself not merely as a sourcing event but as a meeting point for an industry navigating change.
