CPM – Collection Première Moscow returns for its 47th season from 23 to 26 February 2027, marking a significant transition for Russia’s largest international fashion trade exhibition. The event moves to the newly opened VDNH EXPO congress and exhibition centre, where it will present Autumn/Winter 2027/28 collections against the backdrop of a fashion market undergoing structural realignment.
The February 2027 edition arrives at a moment of deliberate repositioning for the Russian fashion industry. As marketplaces, logistics operators, and financial institutions continue to reshape the commercial landscape, CPM has sought to evolve beyond a conventional trade fair into a platform for rebuilding professional relationships and exploring new business models. The move to VDNH EXPO—a complex combining Pavilions 69 and 75 on the grounds of Moscow’s most visited tourist destination—reflects this ambition, offering participants a business cluster with improved logistics, over 200 dining points, and proximity to hotels and cultural amenities.
Exhibition Profile and International Participation
The February 2027 season will showcase Autumn/Winter 2027/28 collections across dedicated sectors including womenswear, menswear, children’s and teenagers’ fashion, the dreams by CPM lingerie and swimwear segment, CPM designerpool for emerging designers, CPM prime for premium brands, CPM details for handcrafted accessories, and CPM shop & retail solutions for retail equipment and services. The Russian Fashion Retail Forum will run alongside the exhibition, featuring public talks and roundtable sessions addressing business strategy, marketing, product development, and retail operations.
International participation remains a cornerstone of the event. The Italian association Ente Moda Italia and the Istanbul Apparel Exporters’ Association (iHKiB) will continue as key international partners, with manufacturers, brands, and distributors from the EU, BRICS, and EAEU countries expected to present their latest lines. While exact exhibitor figures for the February 2027 edition have not been confirmed, recent seasons have drawn approximately 800 brands from around 20 countries, including significant contingents from Italy, Türkiye, China, India, Belarus, and Russia.
Trend Analysis and Business Programming
CPM has increasingly positioned trend intelligence as a core offering for buyers navigating an uncertain retail environment. The exhibition works with the French trend forecasting agency Carlin to develop trend zones that illustrate seasonal directions across womenswear, menswear, lingerie, swimwear, and functional fashion. These installations are designed not merely as aesthetic displays but as practical decision-support tools, helping buyers assess how colour palettes, material innovations, and silhouette shifts might translate into commercial assortments.
The business programme has likewise expanded beyond traditional exhibitor-buyer matchmaking. Recent editions have introduced initiatives such as CPM consulting, offering free business consultations with experts in strategy, sales, retail, finance, and law, as well as presentations from shopping centre management companies and franchise associations. For 2027, organisers have signalled that the exhibition will continue “reconfiguring the coordinate system of the Russian fashion market,” fostering new connections and attracting professionals from business strategy, marketing, product development, and team management.
The Significance of the Venue Shift
The relocation from Crocus Expo to VDNH EXPO represents more than a logistical change. VDNH, or the Exhibition of Achievements of National Economy, is one of Moscow’s most recognisable public spaces, drawing over 70,000 visitors daily. By situating CPM within this broader cultural and commercial ecosystem, organisers appear to be betting that the exhibition can capture new audiences and elevate the profile of the fashion industry within Moscow’s wider business and tourism landscape. The venue’s infrastructure—combining exhibition halls with museums, landscaped parks, and hospitality offerings—may also extend the average visit duration and create opportunities for informal networking beyond the show floor.
For international brands and distributors considering participation, the February 2027 edition offers a focused window into the Autumn/Winter buying calendar. The dedicated dreams by CPM section, which covers lingerie, loungewear, sleepwear, swimwear, and fitness apparel, will operate within the same venue from 23 to 26 February, with opening hours from 10:00 to 18:00 on Tuesday through Thursday and 10:00 to 16:00 on Friday. Trade visitor registration is required, with free admission granted via personalised tickets.
Looking Ahead
CPM’s 47th season will be watched closely as a bellwether for the Russian fashion trade’s ability to adapt to shifting commercial realities. The exhibition’s success will depend not only on exhibitor numbers but on whether it can deliver tangible order-writing opportunities and meaningful industry dialogue at a time when many established distribution channels remain in flux. With its new venue, expanded business programming, and continued emphasis on trend intelligence, CPM 2027 positions itself as both a marketplace and a meeting point for a sector in transition.
