The Gateway to Central Asia’s Beauty Market
United Beauty Show Kazakhstan is an international trade exhibition dedicated to the beauty industry, cosmetology, perfumery, and professional technologies. Held in Astana, it serves as a strategic B2B platform connecting manufacturers, distributors, and beauty professionals with the growing Central Asian market.
Event Overview
The United Beauty Show Kazakhstan 2026 is scheduled for October 28–29, 2026, at the EXPO International Exhibition Center (IEC EXPO) in Astana, Kazakhstan. The venue is located at Mangilik El Avenue 53/1.
The event is organized by United Expo LLP, a company known for managing international trade events in high-growth sectors. The exhibition is strictly trade-only, ensuring a professional B2B environment where exhibitors and visitors engage in meaningful business discussions.
Visiting Conditions
Entry to the exhibition is restricted to industry professionals and persons working in related fields. Students may only attend as part of a group accompanied by a supervisor, and individuals under 17 must be accompanied by parents. Visitor entry closes 30 minutes before the end of each exhibition day.
Exhibition hours run from 10:00 to 18:00 on both days. Visitors can attend with an invitation ticket, with badges provided after registration at the venue.
Product and Sector Coverage
The exhibition encompasses a wide spectrum of professional beauty sectors, reflecting the modern, technology-driven nature of the industry:
Professional Skincare and Cosmetics: Advanced facial and body treatments, aesthetic devices, and innovative procedures including laser therapy, mesotherapy, and microcurrent treatments.
Medical and Aesthetic Cosmetology: Technologies including RF lifting, ultrasound applications, skin rejuvenation methods, and injectable procedures.
Haircare: Professional products, salon equipment, cutting-edge colouring and styling technologies, and advanced treatment solutions.
Nail Care: Nail polishes, gel and acrylic systems, professional tools, and current trends in nail art.
Color Cosmetics and Perfumery: Makeup brands, fragrance lines, and innovative retail concepts.
Spa and Wellness Solutions: Equipment, furnishings, aromatherapy products, and practice-oriented wellness programs.
Exhibitor Profile
The exhibition attracts leading companies from Kazakhstan and around the world, including:
- Manufacturers of skincare and decorative cosmetics
- Suppliers of cosmetology and laser equipment
- Packaging and label manufacturers
- Suppliers of raw materials, ingredients, and fragrances
- Perfume houses and niche fragrance brands
- Suppliers of materials for nail services and hairdressing
- Manufacturers of salon furniture and equipment
- Logistics providers and product certification centers
Visitor Profile
United Beauty Show Kazakhstan attracts professionals from across the entire beauty industry value chain:
- Owners of beauty salons, SPA centers, and clinics
- Wholesalers, dealers, and regional distributors
- Buyers for retail chains, pharmacies, duty-free shops, and marketplaces
- Cosmetologists, dermatologists, and aestheticians
- Technologists of cosmetic manufacturing and contract facilities
- Independent professionals (hairdressers, makeup artists, nail specialists)
- Investors and entrepreneurs planning to launch a beauty business
Professional Programme
The event features a comprehensive educational and professional development programme:
Professional Master Classes: Hands-on sessions covering treatment protocols, technological innovations, and sales strategies.
New Product Testing and Sampling: An opportunity to demonstrate textures, fragrances, and product effectiveness on site.
Live Procedure Demonstrations: Practical demonstrations of aesthetic procedures and techniques.
Conferences and Panel Sessions: Discussions with market leaders on industry trends and innovations.
Competitions and Stage Performances: Hairdressing contests, nail art competitions, and make-up artistry challenges showcasing professional talent.
Co-Location with United Medical Expo
The United Beauty Show Kazakhstan is held together with United Medical Expo, attracting an even larger audience and creating synergies between the beauty and medical sectors. This co-location expands opportunities for professionals working at the intersection of aesthetic medicine and beauty services.
Why It Matters
For international companies, United Beauty Show Kazakhstan provides a focused entry point into Kazakhstan’s expanding beauty market and the broader Central Asian region. The exhibition offers a professional platform to present products and innovations, establish distribution partnerships, and gain market intelligence on consumer preferences.
For regional businesses, the event provides access to a concentrated showcase of international beauty brands, equipment, and technologies, enabling efficient sourcing and supplier evaluation. The strict trade-only format ensures that participants engage with qualified buyers and decision-makers.
Those interested in exhibiting or attending should contact the organizer, United Expo, for current participation terms, booth availability, and registration requirements, as dates and details are subject to confirmation.
