International fair for toys, games, and children’s products.
The Crocus Expo International Exhibition Center in Moscow has established itself as the undisputed epicenter of the Russian children’s products industry. This sprawling, modern complex on the Moscow Ring Road hosts the country’s most significant toy and baby product exhibitions, serving as the primary meeting point for manufacturers, retailers, distributors, and industry professionals from across Russia, Eastern Europe, and the CIS. For anyone looking to understand or enter the Russian toy market, Crocus Expo is the place to be.
The Venue: Crocus Expo International Exhibition Center
Located at Mezhdunarodnaya St., 18 in Krasnogorsk, just outside Moscow, Crocus Expo is one of the largest and most technologically advanced exhibition centers in Eastern Europe. Its convenient location and world-class facilities make it the preferred venue for major international trade fairs. The center features multiple pavilions and halls, with toy exhibitions typically taking place in Pavilion 2.
Crocus Expo hosts two premier toy industry events each year: the spring Toy-Market exhibition and the autumn Mir Detstva (World of Childhood) fair. Together, they create a year-round cycle of business opportunities for the children’s goods sector.
Toy-Market at HouseHold Expo: The Spring Gathering
Dates and Location for 2026
The 3rd International specialized exhibition of toys and developmental games, Toy-Market, will take place from March 17-19, 2026, at Crocus Expo.
A Multi-Sector Synergy
Toy-Market is uniquely positioned as part of the larger HouseHold Expo, the largest B2B exhibition in Eastern Europe for household goods, appliances, and gifts. This integration is one of its greatest strengths. By running concurrently with sister exhibitions—including those for Christmas gifts, pet products, cosmetics, and consumer electronics—Toy-Market benefits from extraordinary cross-sector synergy.
The multi-expo format creates a powerful business ecosystem, attracting over 25,000 professional visitors from more than 25 countries and 85 Russian regions. Attendees include decision-makers from Russia’s most prominent retail chains and online platforms, such as:
- Auchan, Lenta, Magnit, Metro (major grocery retailers with children’s sections)
- Detsky Mir, Korablik, Kangaroo (specialized children’s retailers)
- OZON, Wildberries, Yandex Market (leading e-commerce platforms)
- Hamleys, Gulliver (toy store chains)
What’s on Display
Toy-Market showcases a comprehensive range of products, including:
- Traditional toys (dolls, soft toys, wooden toys)
- Developmental games and educational materials
- Electronic and interactive toys
- Arts and crafts supplies
- Stationery and school items
- Holiday and New Year products
Business Benefits for Exhibitors
Participation in Toy-Market offers several strategic advantages:
- Direct access to retailers: Face-to-face negotiations with major Russian retail chains and marketplace representatives
- Networking opportunities: Connections with local and international partners
- Market intelligence: Insights into current consumer trends and innovative business approaches through the fair’s business program
- Cross-industry exposure: Access to buyers from related sectors like gifts, home decor, and seasonal products
Mir Detstva: The Autumn Flagship
Dates and Location for 2026
The 21st International Exhibition for the Children’s Industry – MIR DETSTVA-2026 will be held from September 16-18, 2026, at Crocus Expo, Pavilion 2, Halls 10 and 11.
Russia’s Premier Children’s Industry Event
If Toy-Market is the springboard, Mir Detstva is the crown jewel of Russian toy exhibitions. Established in 1994, this is the largest and most authoritative B2B event for the children’s goods industry in Russia, Eastern Europe, and the CIS. It holds accreditation from the Global Association of the Exhibition Industry (UFI) and the Russian Union of Exhibitions and Fairs, guaranteeing its high professional standards.
The 2025 edition featured 382 exhibitors from Russia, China, Belarus, and Uzbekistan, attracting thousands of professional visitors. Mir Detstva runs concurrently with the CJF – Children’s Fashion Fair, creating a massive, comprehensive showcase covering everything from toys to children’s clothing and footwear.
Comprehensive Exhibition Sections
Mir Detstva covers the entire spectrum of children’s products across several key sections:
| Section | Products Featured |
|---|---|
| Goods for Newborns and Infants | Strollers, car seats, feeding accessories, nursery furniture, baby care products |
| Games, Toys, Hobbies | Soft toys, dolls, wooden toys, electronic games, educational toys, construction sets, model kits |
| Education and Development | Educational materials, books, teaching aids, early development programs |
| Creative Activities | Arts and crafts supplies, drawing materials, modeling compounds, creative sets |
| Holiday and Party Goods | Christmas and New Year decorations, carnival costumes, party supplies, gifts |
| Children’s Furniture and Equipment | Beds, room furnishings, playroom equipment, school furniture |
| Outdoor and Sports Equipment | Playground equipment, bicycles, scooters, sports gear, inflatable attractions |
Strategic Importance for Exhibitors
Mir Detstva offers unparalleled opportunities for companies looking to establish or expand their presence in the Russian market:
- Maximum product exposure before launching new products or product lines
- Market intelligence on the latest trends, leading brands, and emerging technologies
- Brand building opportunities to enhance company and brand image
- Direct consumer feedback through face-to-face meetings with existing and potential partners
- Networking through numerous business events, seminars, masterclasses, and industry discussions
- Cross-sector access through co-location with the CJF children’s fashion fair
The Russian Market Opportunity
The prominence of these exhibitions reflects the vitality of the Russian children’s products market. Recent trends highlight significant growth opportunities:
Market Growth Drivers
- Increasing online consumption: Russian parents made online purchases of children’s products 1.5 times more frequently in 2024 compared to the previous year
- Category growth: Toy sales doubled, children’s book sales increased by 166% (with interactive and board books particularly popular), and stroller demand grew by 124%
- Demand for innovation: Multifunctional products like transforming strollers (2-in-1 and 3-in-1 models) are seeing explosive growth, with some categories increasing 20-fold
Import Opportunities
Approximately 70% of toys and baby products in Russia are imported, with China as the dominant supplier (accounting for around 52% of toy imports). In February 2025 alone, Russia imported $40.4 million worth of toys from China. This strong import dependence, combined with reduced presence of some Western brands, creates significant opportunities for international manufacturers, particularly from China and other Asian countries.
The Russian market for children’s products extends beyond toys to include baby hygiene products, where Chinese exports of disposable hygiene items to Russia grew from approximately ¥500-600 million annually (2019-2021) to ¥1.8 billion in 2023—a 28.6% increase.
Practical Information for Visitors and Exhibitors
Visitor Hours
| Exhibition | Dates | Visitor Hours |
|---|---|---|
| Toy-Market 2026 | March 17-19, 2026 | 10:00 – 18:00 (March 17-18) / 10:00 – 16:00 (March 19) |
| Mir Detstva 2026 | September 16-18, 2026 | 10:00 – 18:00 (September 16-17) / 10:00 – 16:00 (September 18) |
Location and Logistics
Both exhibitions take place at:
Crocus Expo International Exhibition Center, Pavilion 2
Address: Mezhdunarodnaya St., 18, Krasnogorsk, Moscow Region
The officially recommended forwarder for logistics is DMV-EXPO LLC, with manager Ekaterina Terekhova available for inquiries.
Conclusion: Your Gateway to the Russian Market
Whether you choose the spring Toy-Market exhibition or the autumn Mir Detstva fair—or both—Crocus Expo provides the ideal platform for connecting with the Russian children’s products industry. These events offer unparalleled access to key decision-makers, valuable market intelligence, and the opportunity to showcase products to a professional, targeted audience.
As the Russian market continues to grow and evolve, with increasing demand for quality, innovative children’s products and strong import reliance, participation in these exhibitions represents a strategic investment for any company seeking success in this dynamic region. The toy market at Crocus Expo is not just an exhibition—it’s where the future of play in Russia is discovered and shaped.
