International specialized exhibition of rubber products, tires, technologies for their production, raw materials and equipment.
From March 2 to March 5, 2026, the 28th International Exhibition for Rubber Goods, Tires, Their Production, Raw Materials, and Equipment – Tires & Rubber 2026 – will take place at Crocus Expo. This four-day event is Russia’s key trade show for the industry and a vital platform for professionals seeking to navigate one of the world’s most dynamic and rapidly transforming markets.
A Legacy of Industry Leadership
Now in its 28th edition, Tires & Rubber has solidified its reputation as the largest and most influential event of its kind in Russia and the entire Commonwealth of Independent States (CIS) region. It is the only specialized trade fair in Russia dedicated to tire manufacturing and the broader rubber industry, making it an indispensable meeting point for the sector. The exhibition is organized by EXPOCENTRE AO and enjoys robust support from key governmental and industry bodies, including the Russian Ministry of Industry and Trade, the Russian Chemists Union, and the Russian Chamber of Commerce and Industry. This high-level backing underscores the event’s strategic importance in fostering technological leadership and industrial sovereignty.
A Comprehensive Showcase of the Industry
The exhibition floor at Crocus Expo will span thousands of square meters, bringing together over 270 exhibitors and an anticipated 10,000+ industry professionals from across the globe. The show provides a 360-degree view of the industry, featuring the entire production and supply chain:
- Raw Materials & Chemicals: From natural and synthetic rubbers, carbon black, and silicones to plasticisers, stabilisers, and reinforcing materials like technical textiles and steel cord.
- Equipment & Technology: Live demonstrations of advanced machinery for tire manufacturing, rubber compounding, extrusion lines, vulcanization systems, and testing equipment.
- Finished Products: A vast array of tires for all types of vehicles, alongside industrial, agricultural, and medical rubber goods, including hoses, belts, seals, and latex products.
- Innovation & Sustainability: A dedicated focus on R&D, environmental protection, and cutting-edge recycling technologies, reflecting the industry’s global shift towards a circular economy.
The Shifting Sands of the Russian Market
Tires & Rubber 2026 takes place against a backdrop of significant structural change in the Russian market. With over half of Russia’s vehicle fleet now more than ten years old, the demand for replacement tires has surged, creating a massive market valued at over €2.6 billion in 2025. This has been a pivotal opportunity for international partners, particularly from China.
Recent editions of the exhibition have seen strong international participation from countries like China, Belarus, Turkey, India, Malaysia, and Thailand. Chinese manufacturers, in particular, have become dominant players, now accounting for over 70% of the market share, a dramatic increase from 45% before 2022. Brands like Aolus Tyres have been regular exhibitors, showcasing their latest products to a hungry market. The exhibition serves as the primary gateway for these companies to connect with Russian distributors, retailers, and major industrial buyers.
A Forum for Dialogue and Innovation
Beyond the exhibition stands, Tires & Rubber is renowned for its rich business and conference program. The Tires and Rubber International Forum is a key highlight, featuring sessions that delve into the most pressing issues facing the industry.
Following the 2025 event, organizers noted a significant shift in the conference’s focus, moving from “import substitution” to “technological leadership”. Key sessions at the upcoming 2026 forum are expected to cover:
- Strategic Development: Panels on the rubber industry’s role in new Russian national projects, with participation from top officials at the Ministry of Industry and Trade.
- Technological Sovereignty: Discussions on how domestic manufacturers and their international partners can achieve independence in critical technologies and materials.
- Sustainability & Recycling: Dedicated sessions on the challenges and opportunities in waste tire disposal and the development of a robust tire recycling industry in Russia.
- Technical Innovations: The permanent “Russian Conference on Rubber: Traditions and Innovations” continues to be a platform for presenting fundamental and applied research in elastomeric materials.
Why Tires & Rubber 2026 Matters
For industry professionals, attending Tires & Rubber is not just about seeing new products; it’s about securing a foothold in a market with immense potential. The show offers unparalleled opportunities for strategic networking, B2B matchmaking, and forging partnerships that drive technology transfer and market expansion. With a high rate of exhibitor loyalty—92% of past participants expressing a desire to re-book—the event has proven its ability to deliver tangible business value.
As the industry navigates the complexities of new supply chains, evolving consumer demands, and a global push for sustainability, Tires & Rubber 2026 in Moscow stands as the definitive platform for innovation, connection, and growth. From March 2–5, Crocus Expo will be the place where the future of the tire and rubber industry is shaped.
