The largest trade show and convention for the equipment and event rental industry in North America, produced by the American Rental Association.
📅 The ARA Show 2027: Event Essentials
- Show Dates & Location: February 14 – 16, 2027. The event will be held at the Ernest N. Morial Convention Center in New Orleans, Louisiana.
- Registration Status: Registration details, including rates and opening dates, are typically announced in the months leading up to the event. Early-bird registration is recommended for the best rates.
- Attendance Scope: The show is expected to attract over 6,000 rental professionals from across North America and around the world, including equipment rental store owners, managers, event rental specialists, and manufacturers.
🎯 What to Expect at The ARA Show 2027 in New Orleans
The ARA Show is a business-to-business event for qualified equipment and event rental professionals and is not open to the general public.
- Extensive Exhibit Floor: The show floor features hundreds of exhibitors spanning indoor and outdoor exhibit areas, showcasing the full spectrum of rental equipment, including construction tools, aerial lifts, earthmoving equipment, power tools, and event supplies.
- Product Categories: Coverage includes everything from compact excavators and skid-steer loaders to scaffolding, pressure washers, lawn and garden equipment, tents, tables, and inflatables.
- Outdoor Equipment Demos: A signature feature is the outdoor demonstration area, where attendees can see heavy equipment in action, including lifts, loaders, and compact machinery in live operating conditions.
- Educational Programming: The show offers educational sessions covering topics such as fleet management, safety compliance, customer service, marketing, financial strategies, and emerging trends like telematics and electrification.
- Networking Events: Numerous opportunities include receptions, state and regional chapter meetings, and dedicated gatherings for independent rental store owners and event rental professionals. The New Orleans location adds a unique cultural backdrop for evening events and networking.
📌 How to Get More Information
For the most current and detailed information as it becomes available, you can refer to the event’s official channels. There you can find details on:
- Registration & Housing: Rates, deadlines, and hotel accommodation options in New Orleans.
- Exhibitor & Sponsorship Opportunities: Booth pricing, floor plans, and partnership packages.
- Schedule & Programming: Full educational calendar, demo schedules, and special events.
- Travel & Logistics: Visa assistance, travel tips, and on-site services specific to the New Orleans venue.