From the vibrant rose fields of Ecuador to the tulip greenhouses of the Netherlands, flowers travel thousands of miles to reach the Russian consumer. In a market where fresh bouquets are an essential part of daily life—celebrating International Women’s Day, welcoming spring, or simply brightening a Moscow apartment—the floriculture industry is substantial and sophisticated.
At the center of this blooming ecosystem is FlowersExpo, Russia’s premier international exhibition for flowers, plants, machinery, and technologies for floriculture and landscape design. Here is your comprehensive guide to Russia’s floriculture trade shows in 2026 and beyond.
FlowersExpo 2026: The Industry’s Crown Jewel
If you can attend only one floriculture event in Russia, FlowersExpo is the essential choice. Now in its 16th edition, this international exhibition has established itself as the key meeting place for professionals in the Russian flower market.
2026 Dates and Venue
Dates: September 7–9, 2026 (3 days)
Venue: Crocus Expo International Exhibition Centre, Moscow (Pavilion 1, Halls 1, 3, and 4)
Edition: XVI (16th) International Exhibition
Frequency: Annually
Scale and Scope
The 2026 edition promises to be the largest yet, reflecting the resilience and growth of Russia’s floriculture sector:
| Metric | Data |
|---|---|
| Exhibition Space | 18,000+ square meters |
| Exhibiting Companies | 380+ from Russia and foreign countries |
| Business Events | 60+ |
| Annual Exhibition Visitors | 12,000+ professionals |
| Industry Reach | 65,000+ specialists across Russia and the CIS |
A Dual-Show Format: FlowersExpo + GreenExpo
A unique feature of the event is its dual format. FlowersExpo is co-located with GreenExpo, an exhibition and forum for producers, distributors, and consumers of eco-products and the landscape industry. This synergy creates a comprehensive platform that spans both commercial floriculture and sustainable landscaping.
What the Exposition Showcases
The exhibition is organized into six specialized sectors, covering the entire floriculture value chain:
1. Flowers and Plants
- Cut flowers (fresh, preserved, dried)
- Live and artificial flowers
- Potted plants for homes and interiors
- Seedlings for landscaping
- Saplings of ornamental and fruit trees and shrubs
- Planting material for flower and ornamental crops
2. Machinery and Technologies
- Greenhouse equipment and technology
- Nursery production systems
- Lighting and irrigation systems for plants
- Equipment for harvesting, sorting, and packaging flowers
- Urban and city farming solutions
- Climate control and automation systems
3. Flower Business and Logistics
- Logistics services for purchasing and delivering flowers
- Wholesale companies and distribution networks
- Digital platforms for flower procurement
- Marketplaces and e-commerce solutions for florists
- Cold chain and transport solutions
4. Floristry and Design
- Floristry accessories: packaging, ribbons, floral foam
- Decorative elements and interior décor items
- Professional floristry tools
- Design solutions for bouquets and floral arrangements
5. Garden and Gardening Products
- Soils, fertilizers, and plant protection products
- Seeds and planting material
- Garden tools and equipment
- Personal protective equipment (gloves, aprons, knee pads)
6. Decorations and Holiday Items
- Christmas and holiday decorations
- Seasonal ornamental products
- Event and celebration décor
The Purchasing Center for Retail Chains: Where Deals Happen
A standout feature of FlowersExpo is the Purchasing Center for Retail Chains and Garden Centers—a dedicated matchmaking event held within the exhibition. Scheduled for September 9, 2026 (Pavilion 1, Conference Hall F), this event brings together:
For Buyers (free participation):
- Category managers of national retail chains and DIY stores
- Heads and managers of garden centers
- Flower and hardware store buyers
For Suppliers:
- FlowersExpo exhibitors (free participation)
- Companies seeking new distribution channels
The format enables direct negotiations between suppliers and major retail buyers, cutting through layers of intermediaries and accelerating contract signing.
Product categories featured in the Purchasing Center:
- Cut and potted flowers
- Saplings of ornamental and fruit trees and shrubs
- Planting material
- Seeds of vegetables, flowers, and lawn grasses
- Machinery and equipment for growing and selling flowers
- Soils, fertilizers, and mulching materials
- Plant protection and weed control products
- Irrigation and lighting systems
- Décor items and floristry accessories
Business Program: Russian Florist Awards 2026
The exhibition features an extensive business program, including the Russian Florist Awards (RUSSIAN FLORIST AWARDS 2026), a professional competition showcasing the talent and creativity of Russia’s top florists. With over 60 business events planned, attendees can participate in workshops, master classes, panel discussions, and networking sessions covering the latest trends in floriculture, floristry, and landscape design.
Organizers and Official Support
FlowersExpo is organized by the Exhibition Company ‘GreenExpo’ Ltd. , with venue management by Crocus Expo IEC.
Official Sponsors and Supporters:
- Chamber of Commerce of the Russian Federation
- National Guild of Florists
- Association “Greenhouses of Russia”
2027 Edition
The 17th edition of FlowersExpo is scheduled for September 2027 (exact dates to be confirmed), returning to Crocus Expo IEC, Moscow.
Early Spring Events: DACHA and HOUSE AND GARDEN
While FlowersExpo is the flagship autumn event, spring offers additional opportunities for floriculture and gardening professionals. Two early-season exhibitions cater to the booming hobby gardening market and early-season B2B connections.
DACHA, GARDEN, LANDSCAPE, SMALL-SCALE MECHANIZATION (Moscow Home and Gardening Show)
2026 Dates: April 1–5, 2026 (5 days) – Concluded
Venue: VDNH Exhibition Center, Moscow
Frequency: Annually
Focus: Seeds and plants of flowers, shrubs, trees, gardening tools, fertilizers, greenhouses, protective products, small agricultural machines, country houses, and landscape design.
This consumer-focused event attracts a broad audience of gardening enthusiasts and hobbyists. For companies selling to end consumers rather than B2B buyers, this exhibition offers direct market access and brand visibility.
HOUSE AND GARDEN (Dom i Sad)
2026 Dates: April 9–12, 2026 (4 days) – Concluded
Venue: Crocus Expo IEC, Moscow
Frequency: Annually
Focus: Exhibition for all engaged in both professional and amateur garden activities: landscape design, beautification, gardening, plants, tools, and outdoor living.
This event bridges the gap between professional landscapers and amateur gardeners, attracting both trade buyers and consumers.
AGROPRODMASH: The Agricultural Mega-Show with a Floral Section
For companies whose floriculture business intersects with broader agricultural production—particularly greenhouse equipment, irrigation systems, and growing technologies—AGROPRODMASH offers a massive complementary platform.
2026 Dates and Venue
Dates: September 28 – October 1, 2026 (4 days)
Venue: Crocus Expo IEC, Moscow
Frequency: Annually
Relevance to Floriculture
AGROPRODMASH is primarily an agricultural equipment exhibition, but it specifically includes flower-growing as a dedicated sector. The exhibition covers farming, food processing, trading equipment, packaging, and floriculture.
For flower growers—particularly those operating greenhouse facilities—AGROPRODMASH offers access to industrial-scale growing technology that may not be featured at specialized floriculture events.
Regional Opportunity: Flora Expo Astana (Kazakhstan)
While not in Russia, the Flora Expo Astana is organized by the same team behind FlowersExpo and serves the broader Eurasian market.
Dates
Dates: April 7–9, 2027 (3 days)
Venue: Astana, Kazakhstan
For companies looking to expand beyond Russia into the wider CIS market, this event offers a strategic entry point into Central Asia’s growing floriculture sector.
Strategic Comparison: Which Event for Which Goal?
| Event | Date | Venue | Primary Focus | Best For |
|---|---|---|---|---|
| FlowersExpo 2026 | Sep 7–9, 2026 | Crocus Expo, Moscow | Full-spectrum floriculture: flowers, plants, machinery, floristry, logistics | All floriculture professionals; flagship B2B event |
| DACHA / Home and Gardening Show | April annually (2026 concluded) | VDNH, Moscow | Consumer gardening: plants, tools, greenhouses | B2C sales, brand awareness, hobbyist market |
| HOUSE AND GARDEN | April annually (2026 concluded) | Crocus Expo, Moscow | Landscape design + gardening | Landscape professionals and garden center buyers |
| AGROPRODMASH | Sep 28 – Oct 1, 2026 | Crocus Expo, Moscow | Agricultural equipment + flower-growing | Greenhouse operators, large-scale flower producers |
| Flora Expo Astana | April 7-9, 2027 | Astana, Kazakhstan | CIS floriculture market expansion | Companies targeting Kazakhstan and Central Asia |
Key Trends Shaping Russia’s Floriculture Industry
1. Import Substitution and Domestic Production Growth
Following supply chain disruptions and sanctions, Russia has accelerated domestic flower production. Greenhouse operators are investing in modern technology—automated climate control, LED lighting, and hydroponic systems—to increase year-round domestic supply. This creates opportunities for international suppliers of greenhouse equipment, substrates, and growing technology.
2. Logistics and Cold Chain Innovation
Fresh flowers are perishable, and Russia’s vast geography presents unique logistical challenges. The “Flower Business and Logistics” sector at FlowersExpo has grown significantly, with logistics companies, cold chain providers, and digital procurement platforms exhibiting alongside traditional flower suppliers.
3. E-Commerce and Digital Procurement
Russian flower buyers—both wholesale and retail—are increasingly using digital platforms and marketplaces for procurement. The presence of “digital platforms for flower procurement and marketplaces” as a dedicated exhibition category reflects this trend.
4. Preserved and Artificial Flowers Growth
The “Flowers and Plants” sector at FlowersExpo specifically includes preserved flowers, dried flowers, and artificial flowers. As consumers seek longer-lasting floral décor solutions, this segment is expanding.
5. Eco-Friendly and Sustainable Products
The co-location of GreenExpo with FlowersExpo reflects growing demand for eco-products, sustainable landscaping materials, and environmentally responsible growing practices.
Practical Advice for International Exhibitors
1. Plan for September (FlowersExpo)
September 7–9, 2026, is the key date for the floriculture industry. This is when Russia’s professional buyers—retail chains, garden centers, wholesalers—gather to place orders for the upcoming seasons.
2. Participate in the Purchasing Center
If you are an exhibitor, participation in the Purchasing Center for Retail Chains is free and offers direct negotiation access to national retail chains, DIY stores, and garden center buyers. This is a high-value opportunity to bypass layers of intermediaries.
3. Venue Logistics: Crocus Expo
Address: Pavilion 1, Halls 1, 3, and 4, Crocus Expo IEC, Mezhdunarodnaya Ulitsa, 16, Krasnogorsk, Moscow Region
Nearest Metro: Myakinino station (Arbatsko-Pokrovskaya line)
Access: Located at 65-66 km of the Moscow Ring Road (MKAD)
4. Prepare Russian-Language Materials
Russian buyers—whether from retail chains or wholesale distributors—require detailed product information in Russian. Provide:
- Plant variety catalogues with Russian names
- Technical specifications for equipment
- Certificates and quality documentation
- Shelf-life and care instructions
5. Understand the Retail Chain Opportunity
Major Russian retail chains (grocery, DIY, and garden centers) are actively seeking floriculture suppliers. The Purchasing Center at FlowersExpo is explicitly designed to connect these buyers with exhibitors. Come prepared with pricing, minimum order quantities, and logistics capabilities.
6. Register Early
With 380+ exhibitors expected and limited space across three halls at Crocus Expo, booth availability is competitive. Contact the organizer GreenExpo Ltd. directly for reservations.
7. Look Beyond Moscow: Flora Expo Astana
For CIS market expansion, consider the April Flora Expo Astana in Kazakhstan. This offers access to the Central Asian floriculture market, which is growing rapidly.
Russia’s floriculture market is resilient, sophisticated, and actively seeking international partners. From cut flowers imported from equatorial regions to greenhouse-grown domestic roses, the industry spans continents and supply chains.
For international suppliers—whether you are a Dutch rose breeder, a Chinese greenhouse equipment manufacturer, a Colombian flower exporter, or a Turkish potted plant grower—Russia’s exhibition landscape offers a clear entry point:
- FlowersExpo (September 7–9, 2026, Crocus Expo, Moscow) is the essential event—the largest and most comprehensive floriculture exhibition in Russia, covering flowers, plants, machinery, floristry, and logistics. With 380+ exhibitors, 12,000+ professional visitors, and 60+ business events, this is where the Russian flower industry gathers.
- The Purchasing Center for Retail Chains, held within FlowersExpo, offers a unique matchmaking opportunity for exhibitors to negotiate directly with national retail chains—at no additional cost.
- DACHA and HOUSE AND GARDEN (April annually) provide springtime access to the consumer gardening market and landscape professionals.
- AGROPRODMASH (September 28 – October 1, 2026) offers a complementary platform for greenhouse operators and large-scale flower producers seeking industrial agricultural technology.
Whether you sell fresh-cut roses, potted orchids, greenhouse automation systems, or floristry accessories, the Russian market is open. The petals are waiting, the buyers are ready, and the exhibitions are the gateway.
Key Upcoming Floriculture Events in Russia (2026–2027):
| Event | Date | Location | Focus |
|---|---|---|---|
| AGROPRODMASH 2026 | September 28 – October 1, 2026 | Crocus Expo, Moscow | Agricultural equipment + flower-growing |
| FlowersExpo 2026 | September 7–9, 2026 | Crocus Expo, Moscow | Full-spectrum floriculture (16th edition) |
| DACHA / Home and Gardening Show 2027 | April 2027 | VDNH, Moscow | Consumer gardening, plants, tools |
| HOUSE AND GARDEN 2027 | April 2027 | Crocus Expo, Moscow | Landscape design + gardening |
| FlowersExpo 2027 | September 2027 | Crocus Expo, Moscow | 17th International Floriculture Exhibition |
| Flora Expo Astana 2027 | April 7-9, 2027 | Astana, Kazakhstan | CIS floriculture market |
