In a nation where online shopping has undergone a seismic shift over the past decade, e-commerce is no longer a niche channel—it is the backbone of modern Russian retail. With giants like Wildberries, Ozon, and Yandex Market reshaping consumer habits and logistics networks spanning eleven time zones, the demand for technology, logistics, and partnership opportunities has exploded.
For international sellers, technology providers, and logistics companies, Russia’s specialized e-commerce and retail trade shows offer an essential gateway to a market of over 150 million consumers. Here is your guide to the most critical events in 2026 and 2027.
ECOM 2026: The Dedicated E-Commerce Powerhouse
If your business lives purely in the digital retail space—marketplaces, payment gateways, or fulfillment tech—ECOM (the Russian E-Commerce and Retail Exhibition) is the non-negotiable event on the calendar.
2026 Dates and Venue
Date: June 24–25, 2026
Location: Timiryazev Centre, Moscow
Scale and Scope
The 2026 edition is set to be the largest yet, reflecting the explosive growth of the sector:
| Metric | Data |
|---|---|
| Exhibition Space | 25,000 square meters |
| Exhibiting Companies | 475+ |
| Professional Visitors | 40,000+ |
| Organizer | OBOROT |
What the Exposition Showcases
ECOM covers the entire e-commerce ecosystem, structured into distinct product categories:
E-Commerce Technology & Platforms:
- Online marketplace solutions and aggregator platforms
- Mobile commerce applications
- Cloud computing and SaaS for retail
- IoT and digital transformation tools
Payment & Financial Services:
- Online payment gateways and processing
- Banking integrations and fintech solutions
- Mobile payment technologies (including QR code applications)
- Security and fraud prevention systems
Logistics & Fulfillment:
- Delivery and courier services
- Warehouse management and fulfillment centers
- Cold chain logistics for perishables
- Last-mile delivery innovations
Digital Marketing & Sales:
- Customer experience management platforms
- Digital marketing and advertising solutions
- CRM systems and data analytics
- Social commerce and influencer tools
Retail Technology (Offline Integration):
- POS systems and showroom technology
- Self-service kiosks and vending machines
- RFID and inventory tracking
- Anti-theft and security systems
Who Should Attend
ECOM is the ideal event for:
- Marketplace sellers seeking logistics partners and expansion strategies
- E-commerce platform developers showcasing SaaS solutions
- Payment service providers connecting with online retailers
- Fulfillment companies targeting the booming Russian delivery market
- International brands exploring entry into the Russian e-commerce space
Ticket Information
- Price: Approximately 300 RUB (roughly $4 USD) for a full-access pass
- Validity: June 24–25, 2026
Retail Week & Retail TECH Expo: The Strategic Forum
While ECOM focuses on the nuts and bolts of e-commerce, Russian Retail Week (Неделя Российского Ритейла) and its accompanying Retail TECH Expo tackle the strategic and policy dimensions of the industry. This is where C-suite executives, government ministers, and industry analysts gather to shape the future of Russian retail.
2026 Dates and Venue
Date: June 22–25, 2026
Location: World Trade Center (TsMT), Moscow.
Government Backing and Scale
This is not merely a trade show—it is a state-backed strategic forum. The event is organized by:
- Ministry of Industry and Trade of the Russian Federation
- Russian Association of Retail Market Experts (RAERR)
- Retail Event Company
The forum brings together an extraordinary concentration of market power. Confirmed participants for 2026 include:
Retail Giants:
- X5 Group (Pyaterochka, Perekrestok)
- Magnit
- Lenta
- Wildberries & Russ (the merged entity)
- Yandex Market
- Ozon
- Lamoda
- DNS
- M.Video
- Detsky Mir
- Sportmaster
- Azbuka Vkusa
- VkusVill
- Globus
- METRO
- Auchan Russia
- Okay
- Spar
- Samokat (rapid delivery)
- Dixy
- Hoff
Banking & Financial Sector:
- Sberbank
- Alfa-Bank
- VTB
- Gazprombank
The Program: Over 130 Sessions
The 2026 forum will feature more than 130 business sessions covering critical retail topics:
Thematic Tracks Include:
- Ready-to-Eat Food: The booming prepared meals segment
- Marketing: Brand building and customer acquisition
- Marketplaces & Sellers: Operating on Wildberries, Ozon, and Yandex
- IT & Digital Solutions: Technology transformation in retail
- Customer Service: Experience design and loyalty
- Logistics: Supply chain optimization
- Urban Retail Community: City-level retail strategies
- HR & Education: Workforce development in retail
- Fashion Retail: Trends and challenges in apparel
- Security & Anti-Counterfeit: Protecting brands and consumers
Specialized Focus: Wine Retail
A dedicated wine retail block features market analytics, legislative updates, best practices, and modern approaches to wine merchandising, plus a dedicated wine exhibition space.
Retail TECH Expo: The Exhibition Floor
Running concurrently with the forum, Retail TECH Expo is the exhibition component where technology providers and service suppliers showcase solutions for retailers.
What to expect:
- High-tech equipment and retail solutions
- Innovation showcases for store operations
- “New Shelf” section: Featuring innovative products and private label (STM) offerings from Russian and international manufacturers
The Social Highlight: Retail Week Cup
On a lighter note, the forum includes the “Retail Week Cup – 2026” —a mini-football tournament that brings together retail representatives, suppliers, and partners for team building and networking in a relaxed atmosphere.
Retail Week Awards 2026
A highlight of the week is the Retail Week Awards ceremony, recognizing outstanding achievements across the industry. Nomination categories include:
Customer Experience:
- Best Customer Experience in Retail
- Best Customer Experience in Online Retail
- Best Customer Experience in Offline Retail
Marketing & Media:
- Best Retailer Marketing Campaign
- Best Retail Media (RMN) Ecosystem
Operations & Innovation:
- Logistics Project of the Year
- Banking Service Project of the Year
- Customer Service Project of the Year
- IT Project of the Year
- HR Project of the Year
- ESG/Sustainability Project of the Year
Product & Design:
- Launch of the Year (Brand or Private Label)
- Collaboration of the Year
- Retail Design (Food/FMCG)
- Retail Design (Non-Food)
Category Best Practices:
- Wine Category
- Russian Wine Promotion
- Ready-to-Eat Food
- Beauty
- Fresh Food
- Fashion
Special Recognition:
- Innovative Approaches in Retail Using AI and Digital Solutions
Russian Retail Show: The “By Professionals, For Professionals” Event
For those seeking a more focused, hands-on retail transformation conference, the Russian Retail Show, organized by the Retail TECH Net platform, offers an alternative or complementary experience.
Dates and Venue
Date: April 2027
Location: World Trade Center (TsMT), Moscow.
Format and Focus
The Russian Retail Show positions itself as a strategic conference “by professionals, for professionals,” offering:
- 30 business sections covering key retail transformation areas
- Case studies and real-world examples
- Plenary sessions with top executives
- Networking opportunities with industry peers
Audience Profile
This event attracts a highly specific decision-maker audience:
- General Directors and shareholders of retail chains
- HR Directors
- Operations and Retail Directors
- Marketing and Customer Loyalty Directors
- Logistics and Supply Chain Directors
- IT, Data, and Innovation Directors
Attendance (2026)
Over 7,000 participants.
The “New Shelf” Exhibition
The accompanying exhibition featured a dedicated “New Shelf” section showcasing innovative products and private label offerings from Russian and international manufacturers.
SobMaExpo: The Private Label Powerhouse
For manufacturers looking to break into Russian retail chains and e-commerce platforms through private label agreements, SobMaExpo is the essential event.
2027 Dates and Venue
Date: April 13–14, 2027
Location: Crocus Expo, Moscow (Pavilion 1, Hall 4).
Format and Focus
SobMaExpo is described as “the only specialized event dedicated to private label and contract manufacturing in Russia”. It is the key professional event where retail chains, e-commerce platforms, and brand owners meet manufacturers to launch or expand product lines.
2025 Edition Statistics
While 2027 dates are confirmed, the 2025 edition provides a benchmark for scale:
| Metric | Data |
|---|---|
| Exhibitors | 250+ companies |
| Participating Countries | Russia, Belarus, Turkey, China, Serbia, France |
| Attendees | 6,000+ retail specialists |
| Regional Reach | Representatives from 67 Russian regions and 17 countries |
Attendee Breakdown:
- 43% Distributors and wholesale chains
- 39% Retail and e-commerce professionals
- 18% Other industry roles
Why Attend SobMaExpo
The event offers:
- Access to a growing Russian retail market with 150 million consumers
- Direct negotiations with top managers and decision-makers
- Opportunity to showcase manufacturing capabilities and products
- Geographic expansion across Russian regions and international markets
Regional Events: Live Commerce and Local Forums
Beyond Moscow, Russia’s regional centers are developing their own e-commerce focused events.
Ufa Live Commerce Exhibition (January 2027)
The city of Ufa will host a Live Commerce Exhibition in January 2027, focusing on the intersection of streaming, social media, and e-commerce—a growing trend in the Russian regions. The event targets an audience of approximately 50,000 visitors and 385 exhibitors, covering live streaming technologies, influencer marketing, and social commerce platforms.
This event is particularly relevant for brands targeting Russia’s Volga region and exploring new customer acquisition channels beyond traditional marketplace advertising.
Strategic Comparison: Which Event for Which Goal?
| Aspect | ECOM | Retail Week + TECH Expo | Russian Retail Show | SobMaExpo |
|---|---|---|---|---|
| Dates | June 24–25, 2026 | June 22–25, 2026 | April 2027 | April 13–14, 2027 |
| Venue | Timiryazev Centre | World Trade Center, Moscow | World Trade Center, Moscow | Crocus Expo |
| Primary Focus | E-commerce technology, payments, logistics | Strategic retail policy + technology expo | Retail transformation conference | Private label & contract manufacturing |
| Key Attendees | Marketplace sellers, tech providers, fulfillment | C-suite, government, major retailers | Retail directors, HR, IT leads | Retail chains, brand owners |
| Best For | E-commerce operators and service providers | Strategic partnerships and policy insights | Hands-on transformation strategies | Manufacturing partnerships and private label |
| International Opportunity | High | Very High (government engagement) | Moderate | Very High (250+ exhibitors, 6 countries) |
Key Trends Shaping Russia’s E-Commerce Expos
1. The Wildberries–Russ Merger
The recent merger of Wildberries and Russ (announced in late 2025) has created a unified e-commerce and logistics giant. The combined entity is a confirmed participant in Retail Week 2026. This merger is reshaping how sellers approach marketplace strategy, and exhibition sessions will undoubtedly address the implications.
2. Retail Media Networks (RMN)
“Best Retail Media Ecosystem (RMN)” appears as a dedicated award category at Retail Week 2026. This reflects the growing importance of retailer-owned advertising networks—platforms like Ozon and Wildberries are becoming advertising powerhouses, and understanding RMN strategy is critical for brands.
3. AI and Digital Solutions
“Innovative approaches in retail using AI and digital solutions” is another dedicated award category. From demand forecasting to personalized recommendations, AI is transforming Russian e-commerce, and exhibitions are showcasing these capabilities.
4. Cross-Border E-Commerce
While the search results do not detail a dedicated cross-border event, the participation of Chinese manufacturers at SobMaExpo and the general exhibition scope at ECOM indicate continued interest in connecting international suppliers with Russian marketplaces.
5. Rapid Delivery and “Samokat” Models
The presence of Samokat (a rapid delivery service) at major forums highlights the growth of ultra-fast delivery. Logistics and last-mile solutions remain central themes across all exhibitions.
Practical Advice for International Participants
1. Plan Around June
June 2026 is the peak season for e-commerce events. ECOM (June 24–25) and Retail Week (June 22–25) run concurrently or back-to-back. This concentration allows international visitors to cover multiple events in a single trip to Moscow.
2. Register Early for Retail Week
Retail Week attracts top-tier government and industry speakers. Registration typically closes several weeks before the event. The award application deadline is April 20, 2026—mark this date if your company qualifies.
3. Prepare Russian-Language Materials
While many top executives speak English, booth materials, product specifications, and case studies in Russian significantly enhance engagement. ECOM’s exhibitor list includes Russian companies, and international exhibitors should be prepared for Russian-language interactions.
4. Understand the Private Label Opportunity
SobMaExpo (April 13-14, 2027) represents a significant opportunity for manufacturers. Russian retail chains are aggressively expanding private label offerings, and contract manufacturing partnerships are actively sought.
5. Leverage the Awards Programs
The Retail Week Awards offer a platform for recognition. Even if not winning, participating in award programs provides visibility and networking opportunities with judges and fellow nominees.
6. Consider Venue Logistics
- Timiryazev Centre (ECOM): Petrovsko-Razumovskaya metro station
- World Trade Center (Retail Week / Russian Retail Show): Krasnopresnenskaya Embankment, near Expocentre; accessible from Vystavochnaya metro stations
- Crocus Expo (SobMaExpo): Myakinino metro station (Arbatsko-Pokrovskaya line)
Russia’s e-commerce and retail market is vast, dynamic, and increasingly sophisticated. The dominance of Wildberries, Ozon, and Yandex Market has created an ecosystem hungry for technology, logistics capacity, and new products.
For international companies, the Russian exhibition landscape offers multiple, complementary entry points:
- ECOM (June 24–25, 2026) is the essential gathering for pure e-commerce operators—marketplace sellers, payment providers, and fulfillment specialists.
- Retail Week + Retail TECH Expo (June 22–25, 2026) offers unparalleled access to government policy, C-suite networking, and the full spectrum of retail technology.
- Russian Retail Show (April 2027) provides a focused, “by professionals” deep dive into retail transformation.
- SobMaExpo (April 13–14, 2027) is the definitive platform for manufacturers seeking private label and contract manufacturing partnerships.
Whether you are a logistics provider connecting to the Wildberries ecosystem, a software developer offering AI-driven analytics, or a manufacturer seeking private label contracts, Russia’s trade shows provide the platform. The digital bazaar is open, and the opportunities are substantial.
Key Upcoming E-Commerce and Retail Events in Russia:
| Event | Date | Location | Focus |
|---|---|---|---|
| Russian Retail Show 2027 | April 2027 | World Trade Center, Moscow | Retail transformation |
| Retail Week 2026 | June 22–25, 2026 | World Trade Center, Moscow | Strategic retail + TECH Expo |
| ECOM 2026 | June 24–25, 2026 | Timiryazev Centre, Moscow | E-commerce technology |
| SobMaExpo 2027 | April 13–14, 2027 | Crocus Expo, Moscow | Private label & contract manufacturing |
| Live Commerce Expo (Ufa) | January 2027 | Ufa | Live streaming, social commerce |
