The adult industry in Russia operates within a uniquely challenging environment. While there is a growing market for pleasure products and a dedicated professional community, the sector faces increasing scrutiny from authorities, particularly since the December 2023 “naked party” scandal involving high-profile celebrities. Despite these pressures, one major trade show continues to serve as the industry’s primary platform, while the wider ecosystem of erotic events has been forced to adapt or move underground.
Here is an overview of the key trade show and the complex context surrounding Russia’s adult industry in 2026.
The Premier Event: EroExpo Moscow
Overview
EroExpo Moscow is the leading international trade fair for the adult industry in Russia and Eastern Europe. It serves as the primary B2B platform connecting manufacturers, distributors, retailers, and industry professionals. The event focuses on business networking, showcasing new products, and discussing market trends.
- Dates: October 22–24, 2026
- Venue: Main Stage, Moscow
- Frequency: Annual
- Scale: Approximately 304 exhibitors and 11,700 professional visitors, with an exhibition area of 13,000 square meters
What to Expect
EroExpo showcases the full spectrum of the adult industry, including:
- Pleasure Products: High-tech devices, novelty items, and luxury goods from international brands. Past exhibitors have included German, Austrian, and other global names.
- Sensual Apparel: Lingerie, erotic wear, and fetish gear.
- Intimate Care: Lubricants, cosmetics, and sexual wellness products.
- Digital & Tech: VR experiences and digital adult entertainment solutions.
- Health & Wellness: Sexual health products and reproductive health items.
The event is strictly a B2B trade fair, open to industry professionals only, with a clear 18+ age restriction. It features seminars and workshops on market trends, legal regulations, and retail best practices. In previous years, the event has been a key meeting point for major players, including brands and distributors from China, Russia, and other countries.
Participation Details
For those looking to attend, a ticket for the 2026 event is priced at 500.00 RUB. Organizers require registration with personal details, and attendees must bring their passport or national ID for entry.
The “Erotic” Sector Within Mainstream Fashion
dreams by CPM
While EroExpo is the dedicated adult industry event, a notable trend is the integration of “fashion erotica” into mainstream fashion trade shows dreams by CPM, held at Crocus Expo, is a specialized exhibition for lingerie, swimwear, and homewear. It features a dedicated “Erotic” section showcasing erotic underwear and accessories.
- Dates: September 1–4, 2026
- Venue: Crocus Expo, Moscow
This event allows brands to reach a broader audience of fashion buyers and retailers, indicating that the market for intimate apparel and erotic fashion has a legitimate, if niche, place in the broader industry.
The Underground Shift: A Market Under Pressure
To understand Russia’s adult industry trade landscape, one must acknowledge the significant legal and social pressures it faces. Since late 2023, there has been a visible crackdown on sex-positive events and clubs.
- Increased Police Raids: Venues hosting erotic parties or swinger events have been raided by police. In one high-profile incident, attendees at a Moscow sex show were reportedly forced to lie on the floor during a police raid. These actions are often justified under laws against “LGBT propaganda” or “offending the feelings of believers”.
- Shift to Secrecy: In response to this pressure, many event organizers have moved their operations underground. Public advertising has been replaced by private, invitation-only events “for insiders” to ensure the safety of participants.
- Elite Underground Events: Despite the crackdown, a parallel ecosystem of high-end, exclusive sex parties continues to exist for celebrities, politicians, and the ultra-wealthy. These events are highly secretive, charge entrance fees in the millions of rubles, and operate with strict privacy protocols to avoid detection.
How the Industry is Adapting
Professional organizers and businesses are adopting new strategies to survive:
- Self-Censorship: Many events now explicitly include disclaimers stating they “support family values” and do not promote LGBT content to align with state rhetoric and avoid legal repercussions.
- Rebranding: Some former erotic event organizers have pivoted to offering services under the guise of “tantra,” “psychotherapy,” or “transformational workshops,” which are seen as less threatening by authorities.
- Exodus: A significant portion of the kink and sex-positive community has left Russia since 2022, relocating to countries like Georgia, where they can operate more openly.
Conclusion: A Tale of Two Realities
The landscape for major adult industry trade shows and events in Russia in 2026 is one of stark contrasts.
On one hand, EroExpo Moscow continues to function as a legitimate, organized, and professional B2B trade fair. It provides a crucial, state-sanctioned space for the business side of the adult industry—focusing on retail, manufacturing, and distribution of pleasure products.
On the other hand, the broader ecosystem of erotic events, parties, and experiential gatherings has been forced into the shadows. Facing intense scrutiny from law enforcement and pro-government activists, this sector has fragmented into either highly exclusive underground events or relocated to more permissive countries.
For international businesses and professionals, the official trade show remains the most stable entry point into the Russian market. However, they should be aware of the complex and restrictive legal environment that governs the industry’s more public-facing operations.
Note: Given the volatile nature of the regulatory environment, prospective exhibitors and visitors are strongly advised to verify all details with official event organizers and consult legal counsel regarding compliance with Russian laws.