The Russian retail landscape is currently a study in resilience and transformation. With major Western brands having exited or scaled back operations, the market has created significant gaps—not just in product availability, but in retail space, logistics solutions, and commercial equipment. For international suppliers, this translates into a moment of strategic opportunity.
Based on the 2026/27 calendar, the Russian retail trade show scene is dominated by three major events, each targeting a distinct segment of the industry: fashion retail, consumer goods and housewares, and commercial real estate. Here is your guide to navigating them.
The Fashion Retail Powerhouse: CPM – Collection Première Moscow
For professionals in the apparel, footwear, accessories, and lingerie sectors, CPM is the undisputed heavyweight. It is the largest international fashion trade show in Russia and the EAEU countries, serving as the primary ordering platform for the Eastern European fashion market.
Event Details
- Name: CPM – Collection Première Moscow (47th Season)
- Dates: September 1–4, 2026
- Venue: Crocus Expo, Pavilion 3, Moscow
- Frequency: Biannually (February for Fall/Winter; September for Spring/Summer)
The Scale
The numbers speak for themselves. The exhibition regularly brings together approximately 1,000 participating companies and attracts around 20,000 trade visitors—predominantly retailers, buyers, distributors, and importers. The geographic reach is truly international, with participants from Russia, Belarus, Italy, Turkey, China, India, Kazakhstan, and European nations.
What You Will Find
The exposition is comprehensive, covering the entire fashion retail ecosystem:
| Category | What You’ll Find |
|---|---|
| Apparel | Women’s, men’s, and children’s casual, business, and special occasion wear |
| Lingerie & Homewear | Lingerie, beachwear, fitness apparel, homewear, sleepwear (presented in the “dreams by CPM” section) |
| Footwear & Accessories | Shoes, bags, and fashion accessories |
| Retail Solutions | Commercial equipment, packaging, mannequins, branding services, logistics, and financial services for retailers |
The Business Forum: Russian Fashion Retail Forum
A critical component of CPM is the Russian Fashion Retail Forum (RFRF) . In previous editions, this forum brought together over 200 top speakers and 2,000 visitors for strategic discussions. The 2026 edition will maintain this momentum, featuring major market players such as Sberbank, Yandex, Ozon, Wildberries, Lamoda, Avito, and Melon Fashion Group. The forum includes public talks, expert dialogues, workshops, and trend presentations from leading international trend bureaus.
Strategic Takeaway for Fashion Retailers
Go to CPM if you are a fashion brand, distributor, or retailer. The show is explicitly designed for pre-ordering collections and establishing business connections with decision-makers. The presence of major Russian e-commerce platforms (Wildberries, Ozon) and banking partners (Ozon Bank) also makes it a key venue for understanding the digital and financial infrastructure of Russian fashion retail.
The Consumer Goods Gateway: MosHome & MosBuild
For suppliers of housewares, home décor, kitchenware, gifts, and general consumer goods, MosHome is the critical entry point. Critically, in 2027, MosHome will run concurrently with MosBuild (Russia’s largest building and interiors exhibition) from March 30 to April 2 at Crocus Expo. This synergy creates a complete retail ecosystem, connecting home builders with home furnishers.
Event Details
- Name: MosHome (Russian International Home & Consumer Goods Expo)
- Dates: March 30 – April 2, 2027
- Venue: Crocus Expo, Moscow
The Scale & Impact
The combined MosHome and MosBuild event attracted over 100,000 professional visitors. MosHome alone drew 25,555 professional buyers from across Russia and neighboring countries.
Key Feature: Retail Chain Sourcing Center™
A standout feature of MosHome is the “Retail Chain Sourcing Center™.” In 2026, this dedicated matchmaking zone brought together Russian e-commerce and retail giants—including Wildberries, Ozon, and major supermarket chains—with global suppliers for pre-scheduled, high-intensity negotiations. The result was 726 contracts (letters of intent) with a total value of 3.06 billion RMB (approximately $420 million USD).
Exhibitor Profile
MosHome covers 10 core product categories, including:
- Home décor and soft furnishings
- Kitchenware and dining products
- Household cleaning and storage solutions
- Gifts, holiday decorations, and stationery
- Small appliances and electronics
- Textiles and apparel
The Chinese Presence
Chinese exhibitors formed a significant contingent at MosHome 2026, with enterprises from over 20 provinces participating. The Jiangsu Provincial Council for the Promotion of International Trade, for example, brought a delegation that secured over $1 million USD in annual cooperation for a smart coffee machine manufacturer.
Strategic Takeaway for Consumer Goods Suppliers
MosHome is the ideal platform for non-fashion consumer goods. If you manufacture kitchenware, home textiles, gifts, small appliances, or general household items, this is where Russian retailers come to source. The concurrent timing with MosBuild also provides exposure to developers and contractors looking to furnish completed projects.
The Commercial Real Estate & Mall Focus: NATMALL
For those in the business of retail space—developers, mall operators, property managers, and retail concept designers—NATMALL is the dedicated event.
Event Details
- Name: NATMALL (International Exhibition for Commercial Real Estate and Retail)
- Dates: April 13–15, 2027
- Venue: Crocus Expo, Moscow
What It Offers
NATMALL brings together over 100 exhibitors from more than 70 regions of Russia. Participants include major management companies, developers, fashion retailers, HoReCa and entertainment representatives, investors, and consulting companies. The event serves as the primary meeting place for those looking to enter new cities, scale existing projects, or find new locations for business development.
The Business Program
The Retail Real Estate Conference is an integral part of NATMALL, featuring expert discussions on new retail formats, prospects for international retailers in the Russian market, and landlord-tenant relationships.
Strategic Takeaway for Real Estate Professionals
Attend NATMALL if you are a developer, investor, or retail property manager. This is the B2B forum for securing prime retail locations, understanding rental dynamics, and connecting with tenants seeking space in Russian shopping centers.
Strategic Comparison: Which Show for Which Goal?
| Feature | CPM (Sept 2026) | MosHome (Mar 2027) | NATMALL (Apr 2027) |
|---|---|---|---|
| Primary Focus | Fashion & Apparel Retail | Home & Consumer Goods | Commercial Real Estate & Malls |
| Best for… | Clothing brands, footwear, lingerie, accessories | Housewares, gifts, kitchenware, small appliances | Developers, mall operators, investors |
| Key Attendees | Retail buyers, distributors, importers, e-commerce platforms | Retail chain buyers, wholesalers, e-commerce platforms | Management companies, landlords, consultants |
| Key Feature | Russian Fashion Retail Forum (200+ speakers) | Retail Chain Sourcing Center (direct buyer matches) | Retail Real Estate Conference |
| Show Vibe | High-fashion, catwalk shows, pre-ordering | Product-focused, volume deal-making | Strategic, B2B, location-focused |
The Bottom Line for 2026/27
The Russian retail market is actively seeking new suppliers and partners. The exit of Western players has created a vacuum that international manufacturers from China, Turkey, India, and other nations are filling. Each of these three major shows offers a distinct entry point:
- For Fashion: CPM (September 1–4) is non-negotiable. It is the central ordering platform for the entire Russian fashion industry.
- For Consumer Goods & Housewares: MosHome (March 30–April 2, 2027, next edition) should be your calendar anchor. The sourcing center provides direct access to major retailers.
- For Retail Real Estate: NATMALL (April 13–15, 2027) is the venue for securing physical space and understanding the commercial property landscape.
In a market defined by shifting supply chains, these trade shows are the essential bridges. Whether you are signing pre-orders for next season’s collection, landing a contract with Wildberries, or securing a lease in a new Moscow shopping center, the Russian retail arena in 2026/27 is open for business. The key is choosing the right venue.
