Performance Racing Industry Show, the world’s largest trade show for the motorsports industry.
📅 PRI Show 2026: Event Essentials
- Show Dates & Location: December 10 – 12, 2026. The show will be held at the Indiana Convention Center in Indianapolis, Indiana.
- Registration Status: Registration details, including rates and opening dates, are typically announced in mid-2026. Early-bird registration is recommended for the best rates.
- Attendance Scope: The show is massive, drawing over 40,000 motorsports professionals from more than 70 countries, including engine builders, chassis fabricators, team owners, track operators, retailers, and manufacturers.
✨ What’s New and Key Attractions in 2026
- EV & Hybrid Performance Pavilion: A dedicated area showcasing the latest in electric and hybrid motorsports technology, including high-performance EV drivetrains, battery systems, thermal management solutions, and charging infrastructure for racing applications.
- Advanced Manufacturing Zone: A new section featuring cutting-edge manufacturing technologies for racing, including 3D printing, CNC machining, composites fabrication, and additive manufacturing for prototype and production parts.
- Sim Racing & Esports Arena: An expanded interactive area where attendees can experience state-of-the-art racing simulators, learn about sim racing hardware and software, and participate in competitive esports racing events.
- PRI Education Program: Enhanced educational sessions covering topics such as engine tuning, chassis setup, business management for race shops, marketing strategies, and emerging trends in motorsports technology.
🎯 What to Expect
The PRI Show is a business-to-business event for qualified motorsports industry professionals only and is not open to the general public.
- Extensive Exhibit Floor: The show floor features over 1,100 exhibitors spanning more than 300,000 square feet, showcasing the full spectrum of racing products, including engines, drivetrain components, suspension systems, brakes, tires, safety equipment, tools, and fabrication supplies.
- Product Categories: Coverage includes everything from circle track and drag racing to off-road, road racing, and karting, featuring parts and technology for every level of competition.
- Live Demonstrations: Many booths feature live engine dyno runs, welding demonstrations, and fabrication clinics, allowing attendees to see products in action.
- Networking Events: The show offers numerous networking opportunities, including the PRI Banquet, manufacturer receptions, industry forums, and dedicated meet-ups for engine builders, fabricators, and track operators.
📌 How to Get More Information
For the most current and detailed information, you can refer to the event’s official channels. There you can find details on:
- Registration & Housing: Rates, deadlines, and hotel accommodation options.
- Exhibitor & Sponsorship Opportunities: Booth pricing, floor plans, and partnership packages.
- Schedule & Programming: Full educational calendar, special events, and demo schedules.
- Travel & Logistics: Visa assistance, travel tips, and on-site services.