The Leading Bridal Trade Show
The National Bridal Market Chicago (NBMC) is the leading trade-only buying show for bridal and special occasion retailers in the United States. Held twice a year at Chicago’s historic Merchandise Mart, the event brings together top designers, manufacturers, and retail buyers to showcase and source the latest styles in wedding fashion.
Key 2026 Event Details
The last 2026 edition was scheduled for August 16–18, 2026, at THE MART in Chicago, occupying the 7th and newly added 4th floors. Show hours ran from 9:00 AM to 6:00 PM on Sunday and Monday, and 9:00 AM to 5:00 PM on Tuesday.
| Detail | Information |
|---|---|
| Dates | August 16–18, 2026 |
| Venue | THE MART, 222 Merchandise Mart Plaza, Chicago |
| Floors | 7th Floor & 4th Floor Market Suites |
| Format | Open-booth, trade-only (B2B) |
A Hub for Bridal Business
The National Bridal Market has been a cornerstone of the bridal industry for fifty years. Its scale reflects its importance to the trade:
- Over 3,000 attendees per show
- More than 400 brands exhibiting
- Over 1,100 stores represented annually
- Buyers from 28 countries
- 20+ new brands launched each season
The show is strictly B2B—credentialed retail buyers only—and is closed to the general public and brides-to-be. This focused environment ensures meaningful conversations about product, deliveries, margins, and what will actually sell in boutiques.
Product Categories
The Market covers the full spectrum of bridal and special occasion needs:
- Bridal gowns (all styles: classic, modern, boho, minimalist, couture-inspired)
- Bridesmaids and mother-of-the-bride/groom
- Plus-size and curvy collections
- Prom, quinceañera, and debutante
- Accessories (veils, headpieces, jewelry, footwear)
- Men’s formalwear, gifts, and intimate apparel
What’s New for August 2026
The August 2026 show marks an expansion, with the addition of 20,000 square feet of trade show space on the 4th floor. This new space will complement the 7th floor and feature a Bridal Guide Magazine-hosted lounge, enhanced amenities, and a curated schedule of events.
2027 Schedule
NBMC operates twice a year, and a March 2027 edition is anticipated. While August 2027 dates have not been confirmed, the show will follow its usual summer schedule. Retailers and exhibitors should check official channels for confirmed 2027 dates.
Events and Entertainment
Beyond the exhibit floor, the show offers a full schedule of entertainment, from the legendary Opening Night Party to exhibitor fashion shows, pop-up events, and photo opportunities. The Merchandise Mart’s River North location also puts attendees steps away from Chicago’s dining, nightlife, and cultural institutions.