Russia’s largest exhibition of gifts, New Year’s products, packaging, decorations, and holiday goods.
The ChristmasBox Podarki trade fair stands as Russia’s premier event for the festive and gift industry, serving as the ultimate meeting point for professionals looking to define the upcoming holiday season. As the market evolves, this international exhibition provides a crucial platform for manufacturers, suppliers, buyers, and decorators to connect, discover trends, and secure business for the year ahead. This article provides a comprehensive overview of the upcoming event and its role in shaping the celebration industry.
Event Overview and Key Details
The next edition of ChristmasBox Podarki is scheduled to take place from March 17 to 19, 2026. This 21st international specialized exhibition will be held at the Crocus Expo International Exhibition Center (Pavilion 2, Hall 10) in Moscow, a venue known for its modern facilities and convenient access.
Organized by MOKKA Expo Group and supported by prominent industry bodies including the Russian Union of Industrialists and Entrepreneurs and the Chamber of Commerce and Industry of the Russian Federation, the exhibition brings together the entire ecosystem of the festive industry. Every spring, the fair attracts major buyers from wholesale and retail trade, marketplace sellers, corporate clients, and designers of public spaces who come to place their orders for the coming year.
Comprehensive Exhibition Themes
The ChristmasBox Podarki trade fair showcases an extensive range of products across multiple categories, covering everything needed for celebrations throughout the year:
| Category | Key Products |
|---|---|
| Christmas & New Year Products | Artificial trees, Christmas decorations, handmade ornaments, themed souvenirs, tinsel, garlands |
| Party & Celebration Goods | Balloons, room decorations, fireworks, festive lighting, business souvenirs, awards |
| Illumination & Visual Merchandising | Impressive garlands, lighting equipment for public spaces and shopping areas, smart light, light figures |
| Gift Packaging | Creative wrapping solutions, greeting cards, gift boxes |
| Gifts & Souvenirs | Interior gifts, corporate souvenirs, silver and ceramic items, collectibles, handmade chocolates, designer jewelry, exclusive textiles, leather goods |
| Fragrances & Candles | Elegant candles, diffusers, aromatic compositions for gifts and celebrations |
Strategic Co-location and Synergy
A defining feature of ChristmasBox Podarki is its strategic co-location with complementary industry events. The exhibition runs concurrently with the “Toy Market” (Igrushka Market) international exhibition of games and toys, creating a powerful synergy for buyers seeking children’s products alongside festive goods. Additionally, the event shares its timeframe with HouseHold Expo, Russia’s largest industrial exhibition of household goods, generating substantial cross-flows of professional B2B visitors.
This unique combination delivers exceptional value for participants. In the fall of 2025, the Mayer Group’s exhibitions (organizers of HouseHold Expo and ChristmasBox Podarki) attracted over 27,500 professionals, demonstrating the immense networking potential of these co-located events.
Target Audience and Business Opportunities
ChristmasBox Podarki is exclusively a B2B event, drawing a highly qualified audience of industry professionals from across Russia, the CIS, and beyond. The visitor profile includes:
- Wholesale and retail companies, industry-specific trade chains
- Marketplace sellers and online store representatives from platforms including Ozon, Wildberries, Yandex.Market, and Lamoda
- Souvenir shops, glass and ceramic stores, gift and floristry retailers
- Children’s goods and toy stores
- Decoration studios and visual merchandising professionals
- Government and municipal customers responsible for decorating public spaces for holidays
- Brand owners and private label managers seeking contract manufacturers
- Corporate clients, advertising and event agencies
Major retail chains regularly participate, with past attendees including Detsky Mir, Fix Price, Familia, Magnit, Perekrestok, Ozon, Wildberries, and many others. The exhibition offers participants unique advantages:
- Direct contact with thousands of active wholesale buyers ready to place orders
- Opportunity to secure contracts for private label production and product procurement of any volume
- Access to cross-flows of targeted professional audiences from co-located exhibitions
- Introduction to industry trends, relevant business cases, and new partnerships
Business Program and Industry Insights
Beyond the exhibition floor, ChristmasBox Podarki features a comprehensive business program designed to provide strategic insights and facilitate direct deal-making. Key elements include:
- Buyer-Supplier Negotiations and the “Contract Expo” Buyer Program, enabling structured meetings between purchasers and suppliers
- Conference “Trends and Prospects 2026” , offering expert analysis of market developments and future directions
- Consultation Center for service companies, providing guidance on entering marketplaces, certification, logistics, and financing
- All-Russian Industry Forum “Supplier of Children’s Toys to Retail Chains” (co-located with Toy Market), addressing critical issues in toy supply chain management
- “Retailer’s Choice” Competition , recognizing outstanding products and exhibitors
Previous editions have featured speakers from leading retailers and marketplaces, sharing expertise on topics ranging from certification requirements to merchandising strategies and marketplace optimization.
Voices from the Industry
Feedback from past exhibitors consistently highlights the value of participation and the quality of connections made at ChristmasBox Podarki. Many emphasize the importance of face-to-face interaction in an industry where products truly need to be seen and experienced.
Maxim Plys, Development Director at Max Christmas, a leading artificial tree manufacturer, shared his experience after returning to the exhibition post-pandemic: “Amazing, a lot of visitors, we are very pleased that we have come, because there were really low expectations… For our industry, exhibitions are very important, because a Christmas tree is a product that needs to be presented to public. It is very difficult to buy it on the marketplace, it is very difficult to buy it online without touching it, without trying it”. His company’s creative booth in 2025 featured innovative displays showing the production process of artificial trees, allowing visitors to examine components from metal frames to individual branch granules.
Yuri Arkhipov, Commercial Director of Miland, a returning exhibitor, noted: “We have already exhibited at the Christmas Box exhibition 3 times, and the impressions are always very positive, it is very nice to see our customers, this is already a traditional meeting ground for us… Exhibitions are needed in order to look each other in the eyes, to meet with clients”.
Smaller manufacturers also find significant value. Tatyana Andrienko from Russian Doll Manufactory Cherepanova and Partners, participating for the first time, observed that “for manufacturers who have mass production, a well-established system of wholesale prices and the main strategy is to sell products through retail chains, dealers, etc. – this is a good opportunity to express yourself and find partners”.
Looking Ahead: ChristmasBox Podarki 2026
As the festive industry continues to evolve, ChristmasBox Podarki remains the essential gathering for professionals across the celebration sector. The March 2026 edition promises to build on the success of previous years, bringing together hundreds of exhibitors and thousands of qualified buyers in a dynamic B2B environment.
For manufacturers and suppliers of Christmas products, gifts, decorations, and party goods, the exhibition offers an unparalleled opportunity to showcase products to the most concentrated audience of decision-makers in the Russian market. For buyers, it provides a comprehensive overview of what will shape the upcoming holiday season, from enduring classics to fresh innovations.
With its strategic co-location with Toy Market and HouseHold Expo, extensive business program, and proven track record of facilitating meaningful business connections, ChristmasBox Podarki 2026 stands as the premier platform for those looking to succeed in Russia’s festive and gift industry. Whether you are an established player seeking to expand your market presence or a newcomer looking to establish partnerships, this is the event where the celebration industry comes together to build the future.
