China International Furniture Fair (CIFF) was established in 1998 with 384 exhibitors, 45,000 square meters of exhibition space, and over 20,000 buyers in attendance. It has been held successfully for 45 sessions and has established itself as the world’s most preferred one-stop trading platform for product launch, domestic sales, and export trade in the furnishing industry.
Established and evolved over 17 years in Guangzhou, it began in September 2015 and is held yearly in the two most vibrant Chinese business hubs, Shanghai in September and Guangzhou in March.
The largest Chinese distributor of home furnishings, Red Star Macalline, is a co-organizer of CIFF Shanghai. The benefits of this partnership between the largest furniture fair in the world and the largest national platform for home furnishings and retail sales, which has stores in all of China’s major cities, are substantial and have a significant impact on both China and the businesses involved in the sector.
CIFF is a premier venue among the exhibitions in China’s furniture and home furnishing industries, referred to as “Asia’s furniture sourcing centre” and “the weatherglass of China’s furniture industry.” CIFF, which is dedicated to bringing the Chinese furniture dream to reality, adds value for visitors, exhibitors, and the industry by providing a better-than-expected exhibition experience!
Office furniture, commercial furniture, hotel furniture, home furnishings, home textiles and décor, outdoor and recreational furniture, and furniture machinery and raw materials are all covered by CIFF.
Over 6000 brands from China and abroad are exhibited on a total surface area of 1,150,000 square meters during the spring edition in Guangzhou Pazhou and the autumn edition in Shanghai Hongqiao. Together, these events attract over 440,000 professional visitors from 200 countries and regions, making them the most important and influential exhibition systems in all of Asia.
The CIFF-proposed system positions itself as a collaborator in the development of novel business concepts rather than focusing solely on equitable attendance.
Every edition of CIFF offers something fresh, as evidenced by the constantly expanding selection of goods and services available. And then there are those who constantly give brilliant ideas tangible form because they are driven by a desire to become even more accessible to the outside world!
The first-ever CIFF Shanghai 2018 was held in association with Red Star Macalline, a significant Chinese distributor of home furnishings, offering fresh insights and prospects to the furniture sector.
But this is merely the most recent collaboration that CIFF has started. Indeed, this mentality has given rise to areas established in association with Tmall (one of the primary e-commerce platforms and among the top 20 global traffic generators), the Tmall Carnival Trendy Furnishings Show, where a variety of items were simultaneously released on the internet and in physical stores.
