Baby & Stroller China 2026 Shenzhen, China
April 2026

Baby & Stroller China

The Premier Platform for Infant and Childcare Innovation

Baby & Stroller China is one of the most prominent and comprehensive trade fairs in Asia dedicated to the baby and childcare industry. Held annually in Shanghai, China, this event serves as a global hub for manufacturers, brands, retailers, and industry professionals to showcase the latest products, technologies, and trends in baby gear, strollers, childcare products, and maternal care. With its focus on innovation, safety, and sustainability, Baby & Stroller China has become a must-attend event for anyone involved in the rapidly growing baby and childcare market.

A Showcase of Cutting-Edge Products and Trends

Baby & Stroller China is renowned for its extensive exhibition of products catering to infants, toddlers, and expectant mothers. The fair features a wide range of items, including strollers, car seats, baby carriers, nursery furniture, toys, feeding products, and maternity care items. Exhibitors from around the world showcase their latest innovations, from ergonomic designs and smart technology to eco-friendly materials and multifunctional products.

The event also highlights emerging trends in the baby and childcare industry, such as the growing demand for sustainable and non-toxic products, the integration of smart technology into baby gear, and the emphasis on minimalist and space-saving designs. Baby & Stroller China provides a unique opportunity for brands to launch new products, connect with buyers, and gain insights into consumer preferences.

A Global Gathering of Industry Leaders

Baby & Stroller China attracts a diverse audience, including international buyers, distributors, retailers, and industry professionals. The fair serves as a bridge between Chinese manufacturers and global markets, fostering cross-border collaborations and partnerships. With China being one of the largest producers and consumers of baby and childcare products, Baby & Stroller China offers international brands a gateway to tap into this lucrative market while providing Chinese manufacturers with a platform to expand their global reach.

The event also features a series of forums, seminars, and panel discussions, where industry experts and thought leaders share insights on the latest trends, challenges, and opportunities in the baby and childcare industry. Topics such as product safety, regulatory compliance, market trends, and digital transformation are frequently discussed, providing attendees with valuable knowledge and strategies to navigate the competitive landscape.

Focus on Safety and Sustainability

Safety and sustainability are at the forefront of Baby & Stroller China. The fair emphasizes the importance of producing safe, high-quality products that meet international safety standards. Exhibitors showcase products that have undergone rigorous testing and certification, ensuring they provide the best care for infants and toddlers.

In addition to safety, Baby & Stroller China places a strong emphasis on sustainability. Exhibitors present eco-friendly products made from sustainable materials, such as organic cotton, bamboo, and recycled plastics. The fair also promotes sustainable production practices, encouraging manufacturers to reduce their environmental impact and adopt circular economy principles. By highlighting the importance of sustainability, Baby & Stroller China is driving positive change in the baby and childcare industry.

Supporting Innovation and Emerging Brands

Baby & Stroller China is committed to fostering innovation and supporting emerging brands in the baby and childcare industry. The fair provides a platform for startups and small businesses to showcase their products, connect with potential partners, and gain exposure to a global audience. Through dedicated pavilions, networking events, and innovation awards, Baby & Stroller China nurtures creativity and entrepreneurship, helping new players thrive in the competitive market.

A Catalyst for Business Growth

For exhibitors, Baby & Stroller China offers unparalleled opportunities to generate leads, secure orders, and build brand awareness. The fair’s extensive marketing campaigns and media coverage ensure maximum visibility for participating companies. Buyers, on the other hand, benefit from access to a wide range of products, enabling them to source the latest trends and meet their business objectives.

The exhibition also facilitates face-to-face interactions between buyers and suppliers, fostering trust and long-term partnerships. With its focus on quality and innovation, Baby & Stroller China has earned a reputation as a reliable platform for business growth and collaboration.

The Future of Baby & Stroller China

As the baby and childcare industry continues to evolve, Baby & Stroller China remains at the forefront of driving innovation and sustainability. The integration of digital technologies, such as virtual showrooms and AI-driven trend analysis, is set to enhance the exhibition experience, making it more interactive and accessible for a global audience. Additionally, the growing emphasis on safety, sustainability, and smart technology will continue to shape the future of Baby & Stroller China, ensuring its relevance and impact in the years to come.

Conclusion

Baby & Stroller China is more than just a trade fair; it is a celebration of innovation, safety, and the transformative power of the baby and childcare industry. By bringing together the best minds, products, and technologies, Baby & Stroller China drives the industry forward, inspiring brands and manufacturers to create products that provide the best care for infants and toddlers. Whether you are a seasoned industry professional or an emerging brand, Baby & Stroller China is the ultimate destination to discover, connect, and grow in the dynamic world of baby and childcare.